> ## Documentation Index
> Fetch the complete documentation index at: https://help.edzo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand guidelines

Our brand is how people experience Edzo before they ever use the product. These guidelines help us present a consistent, recognizable identity across everything we create.

## Edzo and Edzo Learn

We use two brands:

* **Edzo** is the teacher and parent platform. It's where educators create, remix, assign, and track learning resources. This brand covers the main website (edzo.com), the teacher/parent dashboard, and all educator-facing marketing.
* **Edzo Learn** is the learner-facing experience. It's what kids see. This brand covers the learner dashboard (edzo.com/learn), the kids' YouTube channel, and the native iOS app.

"Edzo Learn" is always two words, never "EdzoLearn" or "Edzo: Learn."

When in doubt: if a teacher or parent is the audience, it's Edzo. If a child is the audience, it's Edzo Learn.

## Logo

The Edzo logo should be used consistently across all materials. Always use the official logo files and maintain adequate spacing around the logo.

## Colors

Our primary color palette is built around trust, energy, and approachability. Use the brand colors consistently across marketing materials, the website, and product interfaces.

## Typography

We use clean, readable typefaces that work well on screens of all sizes. Legibility is the priority, especially given our audience includes young learners.

## Tone in design

Our visual design should reflect the same values as our writing: friendly, playful, and purposeful. This means:

* Clean layouts with plenty of breathing room
* Illustrations and imagery that are fun, bright and inclusive
* Consistent use of icons and visual patterns
* Designs that are accessible (proper contrast, readable text sizes, no reliance on color alone)

## For children (Edzo Learn)

When designing anything that learners will see across Edzo Learn surfaces (the learner dashboard, iOS app, YouTube):

* Use age-appropriate visuals and language
* Avoid clutter and overwhelming layouts
* Make interactive elements clear and easy to tap/click
* Test with real learners whenever possible