Skip to main contentWe grow by being genuinely useful. When teachers find something that saves them time and helps their learners, they tell other teachers. That’s the engine.
Word of mouth
Our most valuable growth channel is teachers recommending Edzo to their colleagues. This only works if the product is genuinely great, so our primary “growth strategy” is building something worth talking about.
Helpful content
We create blog posts, guides, and free resources that teachers and parents are actively searching for. This brings people to Edzo through search engines, and once they’re here, the product speaks for itself.
Every piece of content we publish should be useful enough that a teacher would bookmark it or share it with a colleague.
We participate in the communities where teachers spend time: Facebook groups, education forums, social media. We show up as helpful participants.
Self-serve experience
The path from discovering Edzo to using it should be frictionless. Teachers should be able to sign up, explore resources, and see the value for themselves without needing to talk to anyone or sit through a demo.
What we don’t do
- We don’t use high-pressure sales tactics
- We don’t buy email lists or spam inboxes
- We don’t create artificial urgency with limited-time offers
- We don’t gate basic functionality behind sales calls
For more on our approach to sales, see Our sales philosophy. 
