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We believe marketing should feel like a natural extension of our product: helpful, honest, and respectful of people’s time.

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Teachers first

Teachers are our primary audience. Everything we create, share, and promote should be genuinely useful to them. If a piece of marketing wouldn’t help a teacher in their day-to-day work, it probably shouldn’t exist. We respect teachers deeply. We never imply they aren’t doing enough. Edzo isn’t a replacement for good teaching. It’s a tool that supports what great teachers already do.

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Earn attention

We’d rather be discovered through genuinely helpful resources than through aggressive ad campaigns. Our marketing should create real value: blog posts that answer real questions, free tools that save time, content that teachers actually want to share with colleagues. Word of mouth is our most powerful channel. When teachers recommend Edzo to each other, that carries more weight than any ad we could run.

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Be honest about what we are

We don’t exaggerate features, invent testimonials, or use manipulative urgency tactics. We describe what Edzo does clearly and accurately. If a feature is coming soon, we say so. If something has limitations, we’re upfront about it.

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Think globally

Edzo serves teachers and families around the world. Our marketing considers different education systems, terminology, and cultural contexts. “Year 3” in Australia is “Grade 3” in the US and “Class 3” in India. Small details matter.

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Value first, always

Every piece of content we create, whether it’s a blog post, video, newsletter, or social media post, must pass one test: what value does the audience get from this? Content is not about us. It’s about the person spending their time with it. Before publishing anything, ask: Is it educational, entertaining, or inspiring? Why should someone spend their time with this? If they do, will they want to share it with others? If the answer is no, it probably wasn’t worth creating.

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Quality over quantity

We’d rather publish one genuinely useful blog post than five forgettable ones. Every piece of content should justify its existence by being something a teacher would bookmark, share, or come back to.