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YouTube lets us demonstrate how Edzo works and share teaching ideas that benefit from visual explanation.

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What we create

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Edzo Learn channel (kids)

  • Educational videos: engaging, age-appropriate content that teaches maths, science, English, and other subjects in a way kids actually enjoy
  • Learning adventures: story-driven or challenge-based videos that make concepts stick
  • Interactive prompts: videos that encourage kids to pause, think, and try things themselves

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Edzo channel (teachers and parents)

  • Product walkthroughs: showing teachers how to use Edzo features step by step
  • Teaching ideas: short, practical videos demonstrating how to use Edzo resources in the classroom
  • Feature announcements: visual introductions to new capabilities
  • Tutorials: detailed guides for creating and remixing resources
  • Community spotlights: showcasing creative ways teachers are using Edzo with their learners

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Our audience

Our primary YouTube audience is kids watching educational videos. We create content that’s genuinely educational, entertaining, and worth a child’s time. We run two channels:
  1. Edzo Learn (primary): Educational video content for children aged 5 to 12. This is where the bulk of our effort goes. Every video must be valuable on its own: would a kid want to watch it? Would a parent feel good about their child watching it? Would a teacher share it with their class?
  2. Edzo: Platform tutorials, feature introductions, and how-to guides showing educators and parents how to get the most out of Edzo.
Both channels follow the same principle: every video must earn the viewer’s time by being educational, entertaining, or inspiring. If it’s none of those, it’s not worth creating.

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Production values

We aim for clear and helpful over polished and expensive. A well-lit screen recording with good audio and clear narration is more valuable than a high-budget production that takes weeks to create. A few practical guidelines:
  • Audio matters most: invest in a decent microphone. Viewers will tolerate average video quality, but poor audio drives people away.
  • Keep intros short: get to the point within the first 10 seconds. Teachers are busy.
  • Show real examples: use actual Edzo resources and Learning Spaces rather than abstract mockups.
  • Include captions: always upload subtitles or enable auto-captions for accessibility.

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Video structure

A good Edzo video typically follows this pattern:
  1. Hook (5-10 seconds): what you’ll learn or see
  2. Context (10-20 seconds): why this matters for teaching
  3. Walkthrough (the bulk): step-by-step demonstration
  4. Wrap-up (10-15 seconds): recap and next steps, with links in the description

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Principles

  • Every video should teach something useful
  • Keep videos focused and concise; respect the viewer’s time
  • Use real examples from the platform rather than abstract explanations
  • Include links to relevant resources and help docs in descriptions
  • Encourage viewers to try things themselves