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We believe sales should be grounded in trust, clarity, and long-term value. Never on urgency, confusion, or manipulation. Our goal isn’t to “close deals.” It’s to build durable relationships with schools, teachers, and families who genuinely benefit from our product.

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1. Consistent pricing for all

We believe fairness builds trust. All customers are presented with the same pricing tiers for the same product. The only variance we account for is in regional pricing based on location and currency. There are no back-channel deals, hidden tiers, or special rates reserved for those who push hardest. What you see is what you get. Consistency removes friction and allows customers to focus on whether our product is right for them. They shouldn’t have to worry about whether they negotiated “well enough” or happened to get a discount at the right time. This particularly applies to schools. Our pricing is straightforward so schools can easily see the cost and allocate budgets with confidence.

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2. No discounts

We do not offer discounts. We do not inflate prices only to discount them later. Discounting often creates artificial urgency, rewards timing over fit, and undermines trust in the true value of a product. Instead, we price our product carefully and intentionally, based on the real value it delivers. What this means in practice:
  • No limited-time offers or pressure tactics
  • No “sign today” pricing
  • No surprise price increases followed by “discounts”
The price you see is the price we believe is fair. We want our customers to pay because they see exceptional value in the product.

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3. Value comes first

We expect our product to earn its place. Teachers, parents and school administrators should choose us because the product clearly delivers value. The product speaks for itself. When customers succeed with our product, they stay longer, recommend us to others, and grow with us. That outcome matters more than any single sale. We believe:
  • Long-term trust matters more than short-term revenue
  • Customers who see value stay longer and grow with us
  • A product that delivers does not need pressure to sell
  • The onus is on us to continue to deliver value that exceeds the price

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4. Self-serve by default

We believe customers should be able to evaluate, purchase, and manage Edzo without needing to speak to sales. Edzo is designed to be:
  • Easy to try
  • Clear to understand
  • Simple to buy and manage independently
Sales support exists to help. Customers should never feel forced into a conversation just to get pricing, activate a plan, or make changes to their account. Self-serve is about autonomy, transparency, and respect for our customers’ time.

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5. Pricing over time

We price responsibly and adjust transparently. While we avoid artificial price fluctuations and discounting, pricing may increase over time. This reflects the reality of operating costs: infrastructure, security, compliance, support, and ongoing product development all rise with inflation and scale. Our commitment is that:
  • Price increases are intentional and well-considered
  • Changes reflect real underlying costs and added value
  • Increases are communicated clearly and in advance
We do not believe in freezing prices indefinitely at the expense of product quality, reliability, or sustainability. Fair pricing means remaining honest about what it costs to build and maintain a product we are proud of.