Skip to main contentOur brand is how people experience Edzo before they ever use the product. These guidelines help us present a consistent, recognizable identity across everything we create.
Edzo and Edzo Learn
We use two brands:
- Edzo is the teacher and parent platform. It’s where educators create, remix, assign, and track learning resources. This brand covers the main website (edzo.com), the teacher/parent dashboard, and all educator-facing marketing.
- Edzo Learn is the learner-facing experience. It’s what kids see. This brand covers the learner dashboard (edzo.com/learn), the kids’ YouTube channel, and the native iOS app.
“Edzo Learn” is always two words, never “EdzoLearn” or “Edzo: Learn.”
When in doubt: if a teacher or parent is the audience, it’s Edzo. If a child is the audience, it’s Edzo Learn.
Logo
The Edzo logo should be used consistently across all materials. Always use the official logo files and maintain adequate spacing around the logo.
Colors
Our primary color palette is built around trust, energy, and approachability. Use the brand colors consistently across marketing materials, the website, and product interfaces.
Typography
We use clean, readable typefaces that work well on screens of all sizes. Legibility is the priority, especially given our audience includes young learners.
Tone in design
Our visual design should reflect the same values as our writing: friendly, playful, and purposeful. This means:
- Clean layouts with plenty of breathing room
- Illustrations and imagery that feel warm and inclusive
- Consistent use of icons and visual patterns
- Designs that are accessible (proper contrast, readable text sizes, no reliance on color alone)
For children (Edzo Learn)
When designing anything that learners will see across Edzo Learn surfaces (the learner dashboard, iOS app, YouTube):
- Use age-appropriate visuals and language
- Avoid clutter and overwhelming layouts
- Make interactive elements clear and easy to tap/click
- Test with real learners whenever possible
