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We are a tiny team, so we must be selective about the channels we use to engage with our members. We believe that word of mouth and customer advocacy are the greatest amplifiers of our brand.

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Our approach

Social media is a conversation. We use it to:
  • Share genuinely useful resources and tips for teachers
  • Celebrate what teachers do in their classrooms
  • Listen to what educators are talking about and what they need
  • Be present and responsive when people reach out

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What we share

  • Free resources, teaching tips, and practical ideas
  • Behind-the-scenes looks at how we build Edzo
  • Responses to education trends and conversations happening in the teaching community
  • Celebration of teachers and their work

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What we don’t do

  • Post for the sake of posting. Every post should earn its place.
  • Use engagement bait or manipulative tactics
  • Jump on trends that have nothing to do with education
  • Auto-post the same content everywhere without adapting to the platform

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Platform selection

We focus on platforms where teachers and parents actually spend time. We’d rather do one or two platforms well than spread ourselves thin across everything. Quality of engagement matters more than follower count.